Catchphrase: “Chop ’em down.”
Overview: A rough man, Loric is as brutish as the lumberjacks who work for him. He sees the forests of the New World only as lumber to be chopped down and sold. However, he takes great care to ingratiate himself with the government and other merchant lords by hosting lavish drinking parties.
Agenda: Secure lumber rights for the forests surrounding the colony. Get rid of any potential obstacles to getting that lumber. Players who want to earn his favor can take care of the natives who stand in his way.